A design system taught me to design at scale. Now I direct AI to build and ship whole products, end to end. Five years of enterprise UX across BFSI, healthcare, and telecom, and several live products I've built on my own.
Senior UX Designer
April 2026 - Present
Leading design for AI-powered enterprise solutions, partnering with product owners, engineers, and customers across the full product lifecycle. Keep reading →
Most designers stop at the handoff.
I don't. I hand the engineering to AI, so the experience I design is the one that actually ships. Every decision has to hold up against real code, not just a Figma frame. That is how five live products got built.
See the products I've shipped →Designed for Enterprise Clients
Selected Work
Velocity Design System: From Chaos to Clarity
A scalable design system with 40+ production-ready components that cut enterprise POC delivery time by 60%. Adopted across BFSI, healthcare, telecom, and insurance.
Read on Medium → (opens in new tab)
Rethinking IRCTC with AI Recommendations
Redesigning India's largest rail booking platform with ML-powered train recommendations. Reducing booking time from 15 minutes to 3 minutes for 1.5M daily users.
Read on Medium → (opens in new tab)
SoloBuddy: AI-Driven Solo Travel Companion
A mobile app that reduces decision overwhelm for solo travellers through AI-powered itinerary planning. Won 1st Runner-Up among 120+ global teams in a 48-hour designathon.
Read on Medium → (opens in new tab)
Published In
What I bring to the table (in the words of others)
I have had the fortune of working with incredible people in my career, at all levels. Many of them have kindly shared their perspective of my skills, leadership style, and distinct abilities over the years.
I had the opportunity to work closely with Anuraj while he served as the UI/UX Designer on several strategic initiatives, including the Claims Portal, FNOL (First Notice of Loss) Claims Intake, and the Claims Executive Summary Dashboard.
Anuraj played a critical role in translating complex business requirements into intuitive and visually compelling user experiences. Using modern design tools and interactive prototypes, he helped stakeholders visualize application behavior early in the delivery lifecycle, which significantly reduced ambiguity and accelerated engineering execution. His ability to present multiple design options, optimize screen utilization across browser, tablet, and mobile devices, and effectively bridge communication between business and technology teams contributed directly to faster decision-making and smoother project delivery. His designs were not only elegant but also practical and implementation-ready, enabling engineering teams to deliver with greater confidence and efficiency.
Global Head of Claims Technology, Allied World
I worked with Anuraj on a design system project at a large insurance company and honestly, he was great to have on the team. He came in as a vendor through Virtusa but that didn’t matter as he integrated with the team very well.
His Figma work was really solid. Well-organised files, proper components, and he’d always come to discussions with a few options ready rather than just one direction. Made the whole process a lot easier. That kind of thoroughness isn’t always a given, so it stood out.
Collaborative too, not just with me but with the broader UX team. No ego about it, just got on with things.
Would work with him again without a second thought. Great designer, good person to have around!
Senior Specialist UX/UI Designer
I've had the pleasure of working with Anuraj for over three years on multiple projects. His expertise in user experience design is remarkable. He conducts thorough user research and translates findings into intuitive, innovative design solutions that balance technical feasibility with aesthetic appeal. He collaborates effectively with cross-functional teams, is open to feedback, and brings a positive attitude and infectious enthusiasm. I wholeheartedly recommend Anuraj as a Senior UX/Product designer.
Sr. Specialist Product Owner, Allied World
I've had the pleasure of working with Anuraj on a project at Virtusa, and I was consistently impressed with his talent as a UX/UI designer. What really stood out to me was his constant desire to learn and grow, a quality that is essential in this field. Anuraj is not only a great collaborator but also highly creative, always looking for ways to improve and innovate. I highly recommend him!
Senior UX Architect, Virtusa
Working with Anuraj has been a delight. His prowess in UI/UX design is truly exceptional. He effortlessly blends creativity with technical acumen to produce designs that are both visually stunning and functionally robust. Anuraj consistently demonstrates a deep understanding of user-centric design principles, employing techniques such as wireframing, prototyping, and usability testing to ensure optimal user experiences. His collaborative spirit and willingness to embrace feedback make him a valuable asset to any team.
Business Analyst, Virtusa
I've had the pleasure of working with Anuraj on some key product initiatives over the last year. As a UX/UI designer he is very talented and comes up with quick, interactive solutions. He is highly professional and up to the mark. Anuraj is very helpful and a nice person to deal with. Overall, he has a never give up attitude!
UX Lead Consultant, Virtusa
Anuraj is one of the most collaborative UX designers I have ever worked with. During our time together at Allied World he consistently facilitated productive design workshops and eagerly incorporated feedback from engineering, marketing, and product teams.
Product Manager, Allied World
I enjoyed working with Anuraj on the Claim Intake system. Allied World embarked on a whole new FNOL handling process. He took a manual workflow and with our BA and development team provided a seamless user experience that took a first notice of loss to a created claim, providing efficiencies to our claim assistants and managers. He is very talented and his new employer is lucky to have him.
Sr. Specialist Analyst, IT Product – Claims, Allied World
I had the pleasure of working with Anuraj on two projects. What I appreciated most about his work was his ability to understand user needs and turn them into thoughtful, intuitive designs. His designs and solutions were practical and effectively addressed real problems. He is collaborative, open to feedback, and brings a calm, problem-solving attitude to the team. I would highly recommend him as a UX professional who can create meaningful and impactful experiences.
Senior Consulting Manager, Virtusa
I have worked with Anuraj and must say he is very talented and hard working. The perfection he shows in his work is just recommendable. Best of luck Anuraj.
Project Manager / Business Analyst, Virtusa
I have had the pleasure of working closely with Anuraj for nearly a year on a challenging project where his role as a UI/UX Designer was absolutely pivotal. Anuraj is an exceptional talent in the UI/UX design realm. His creativity knows no bounds, and his ability to translate complex ideas into intuitive and visually appealing designs is truly remarkable. Throughout our collaboration, I was consistently impressed by his innovative approach to problem-solving and his keen eye for detail.
ReactJS Developer / Frontend Engineer, Virtusa
I had the pleasure of working alongside Anuraj on a project from August 2021 through to October 2022. During that time, Anuraj was a very dependable, extremely hardworking and dedicated colleague. He was able to juggle multiple tasks and always achieved high quality work on time. I had never worked on this particular software before, and Anuraj was always there to offer me support and advice. I really appreciated his wealth of knowledge and experience.
Customer Success Team Leader, LiveBuzz
I had the opportunity to work closely with Anuraj while he served as the UI/UX Designer on several strategic initiatives, including the Claims Portal, FNOL (First Notice of Loss) Claims Intake, and the Claims Executive Summary Dashboard.
Anuraj played a critical role in translating complex business requirements into intuitive and visually compelling user experiences. Using modern design tools and interactive prototypes, he helped stakeholders visualize application behavior early in the delivery lifecycle, which significantly reduced ambiguity and accelerated engineering execution. His ability to present multiple design options, optimize screen utilization across browser, tablet, and mobile devices, and effectively bridge communication between business and technology teams contributed directly to faster decision-making and smoother project delivery. His designs were not only elegant but also practical and implementation-ready, enabling engineering teams to deliver with greater confidence and efficiency.
Global Head of Claims Technology, Allied World
Anuraj is one of the most collaborative UX designers I have ever worked with. During our time together at Allied World he consistently facilitated productive design workshops and eagerly incorporated feedback from engineering, marketing, and product teams.
Product Manager, Allied World
I worked with Anuraj on a design system project at a large insurance company and honestly, he was great to have on the team. He came in as a vendor through Virtusa but that didn’t matter as he integrated with the team very well.
His Figma work was really solid. Well-organised files, proper components, and he’d always come to discussions with a few options ready rather than just one direction. Made the whole process a lot easier. That kind of thoroughness isn’t always a given, so it stood out.
Collaborative too, not just with me but with the broader UX team. No ego about it, just got on with things.
Would work with him again without a second thought. Great designer, good person to have around!
Senior Specialist UX/UI Designer
I enjoyed working with Anuraj on the Claim Intake system. Allied World embarked on a whole new FNOL handling process. He took a manual workflow and with our BA and development team provided a seamless user experience that took a first notice of loss to a created claim, providing efficiencies to our claim assistants and managers. He is very talented and his new employer is lucky to have him.
Sr. Specialist Analyst, IT Product – Claims, Allied World
I've had the pleasure of working with Anuraj for over three years on multiple projects. His expertise in user experience design is remarkable. He conducts thorough user research and translates findings into intuitive, innovative design solutions that balance technical feasibility with aesthetic appeal. He collaborates effectively with cross-functional teams, is open to feedback, and brings a positive attitude and infectious enthusiasm. I wholeheartedly recommend Anuraj as a Senior UX/Product designer.
Sr. Specialist Product Owner, Allied World
I had the pleasure of working with Anuraj on two projects. What I appreciated most about his work was his ability to understand user needs and turn them into thoughtful, intuitive designs. His designs and solutions were practical and effectively addressed real problems. He is collaborative, open to feedback, and brings a calm, problem-solving attitude to the team. I would highly recommend him as a UX professional who can create meaningful and impactful experiences.
Senior Consulting Manager, Virtusa
I've had the pleasure of working with Anuraj on a project at Virtusa, and I was consistently impressed with his talent as a UX/UI designer. What really stood out to me was his constant desire to learn and grow, a quality that is essential in this field. Anuraj is not only a great collaborator but also highly creative, always looking for ways to improve and innovate. I highly recommend him!
Senior UX Architect, Virtusa
I have worked with Anuraj and must say he is very talented and hard working. The perfection he shows in his work is just recommendable. Best of luck Anuraj.
Project Manager / Business Analyst, Virtusa
Working with Anuraj has been a delight. His prowess in UI/UX design is truly exceptional. He effortlessly blends creativity with technical acumen to produce designs that are both visually stunning and functionally robust. Anuraj consistently demonstrates a deep understanding of user-centric design principles, employing techniques such as wireframing, prototyping, and usability testing to ensure optimal user experiences. His collaborative spirit and willingness to embrace feedback make him a valuable asset to any team.
Business Analyst, Virtusa
I have had the pleasure of working closely with Anuraj for nearly a year on a challenging project where his role as a UI/UX Designer was absolutely pivotal. Anuraj is an exceptional talent in the UI/UX design realm. His creativity knows no bounds, and his ability to translate complex ideas into intuitive and visually appealing designs is truly remarkable. Throughout our collaboration, I was consistently impressed by his innovative approach to problem-solving and his keen eye for detail.
ReactJS Developer / Frontend Engineer, Virtusa
I've had the pleasure of working with Anuraj on some key product initiatives over the last year. As a UX/UI designer he is very talented and comes up with quick, interactive solutions. He is highly professional and up to the mark. Anuraj is very helpful and a nice person to deal with. Overall, he has a never give up attitude!
UX Lead Consultant, Virtusa
I had the pleasure of working alongside Anuraj on a project from August 2021 through to October 2022. During that time, Anuraj was a very dependable, extremely hardworking and dedicated colleague. He was able to juggle multiple tasks and always achieved high quality work on time. I had never worked on this particular software before, and Anuraj was always there to offer me support and advice. I really appreciated his wealth of knowledge and experience.
Customer Success Team Leader, LiveBuzz