Product Design Case Studies
Selected projects exploring the intersection of AI, enterprise design, and human-centered systems. Each focused on measurable outcomes. Click any case study to see the full process, from research and strategy through to final design and impact.
All case studies
Velocity Design System: From Chaos to Clarity
A scalable design system with 40+ production-ready components that cut enterprise POC delivery time by 60%. Adopted across BFSI, healthcare, telecom, and insurance.
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Rethinking IRCTC with AI Recommendations
Redesigning India's largest rail booking platform with ML-powered train recommendations. Reducing booking time from 15 minutes to 3 minutes for 1.5M daily users.
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SoloBuddy: AI-Driven Solo Travel Companion
A mobile app that reduces decision overwhelm for solo travellers through AI-powered itinerary planning. Won 1st Runner-Up among 120+ global teams in a 48-hour designathon.
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